A solid site architecture is essential to any site hoping to compete in the online world. Your site architecture is, firstly, essential to your users. A logical arrangement, accompanied by on-page elements such as breadcrumbs, Johnson boxes, obvious navigation paths and page headings and sub-headings will ensure that users receive a clear signal that their current page is where they need to be. read more...

This technique, originally published on SEOMoz, outlines how to generate reports and charts depicting the performance of different sections of a website over a given time frame as opposed to a flat overall view of the website's traffic. The raison d'etre is that different website sections perform differently. read more...